The direction already exists.
You know what you want to make.
The challenge is building it.
Creative Development is the production-facing side of Tanka Blue.
We take an established concept, creative direction or project brief and help turn it into a tangible creative outcome.
This is where the idea begins to become an artefact.
A book gets built.
A brand becomes visual.
A character becomes a system.
A story becomes a film.
A world becomes something people can enter.
A concept becomes a product.
Tanka Blue acts as the creative connective tissue across the project.
We help determine:
What needs to be made
How it should be made
Which tools are appropriate
Which parts can be developed rapidly with AI
Which parts require specialist human expertise
How the individual components should work together
How the final work should be refined
The objective is not to force every part of the project through one system.
The objective is to use the right combination of people, technology and production methods for the work.
Depending on the project, Creative Development can include:
WRITING
Editorial
Books
Scripts
Narratives
Copy
Character writing
World documentation
Project documentation
VISUAL
Art direction
Identity development
Concept art
Character development
Environments
Storyboards
Campaign concepts
Visual systems
MOTION
Animation development
Short-form video
Film concepts
Motion experiments
Visual sequences
AI-assisted production
DIGITAL
Websites
Interactive prototypes
Applications
Digital products
Creative tools
Experimental interfaces
AUDIO
Sound concepts
Music references
Soundscapes
Voice development
Audio direction
INTELLECTUAL PROPERTY
Character systems
Worlds
Story frameworks
Creative universes
Naming systems
Supporting documentation
Expansion concepts
The existing direction is translated into a practical development plan.
We establish:
Scope
Priority
Dependencies
Stages
Required outputs
Required expertise
The project enters production.
Work is developed across the required creative disciplines.
This may include writing, design, image, video, sound, code, digital production or other appropriate forms.
AI is introduced wherever it provides a genuine production advantage.
This can accelerate:
Research
Concept generation
Image development
Writing drafts
Visual exploration
Video experimentation
Sound exploration
Prototyping
Data and audience analysis
Technical development
AI does not replace the creative direction.
It increases the number of things that can be explored and the speed at which they can be tested.
Where external expertise is required, Tanka Blue can coordinate with appropriate specialists.
This may include:
Designers
Photographers
Developers
Animators
Editors
Illustrators
Musicians
Sound designers
Cinematographers
Producers
Other specialist creatives
External collaborators remain project-dependent and are quoted separately where required.
Generated or commissioned material is reviewed against the original creative direction.
We edit.
We remove.
We rebuild.
We tighten.
We maintain consistency across the project.
This stage protects the work from becoming a collection of disconnected outputs.
The final project is prepared for its intended use.
Depending on the brief, this may mean:
Finished creative assets
A publication-ready manuscript
A brand package
Production-ready visual material
A video or animation
A working website
A digital prototype
A project bible
A development package
A set of intellectual property assets
Creative Development is intentionally bespoke.
A project may produce one substantial outcome or a collection of interconnected outputs.
Potential deliverables include:
Books
Editorial systems
Brand assets
Visual identity systems
Character systems
Story worlds
Animation
Video
Campaign assets
Websites
Applications
Digital products
Prototypes
Sound and music assets
Creative documentation
Intellectual property development packages
The final deliverables are defined during scoping before production begins.
Typically 3–8 weeks
The duration depends on the size and complexity of the development.
A focused creative build can be completed in a shorter period.
Larger projects involving multiple disciplines, external specialists or substantial intellectual property may require a longer development cycle.
The project is divided into agreed stages, allowing scope and production requirements to remain visible throughout.
A Creative Development engagement usually contains:
Discovery / Handover
Review the existing direction and establish the development brief.
Production Planning
Define stages, outputs, tools, collaborators and priorities.
Development
Build the agreed creative material.
Review
Assess work against the original direction.
Refinement
Edit, improve and complete.
Delivery
Prepare the agreed final outputs.
The project moves from:
“This is what I want to make.”
to:
“This exists.”
From £2,150
Projects are individually scoped according to the level of development, number of outputs, production requirements and external specialists involved.
Third-party production, licensing, software, location, equipment, talent and specialist collaborator fees are not included unless expressly stated in the project scope.
The direction already exists.
You know what you want to make.
The challenge is building it.
Creative Development is the production-facing side of Tanka Blue.
We take an established concept, creative direction or project brief and help turn it into a tangible creative outcome.
This is where the idea begins to become an artefact.
A book gets built.
A brand becomes visual.
A character becomes a system.
A story becomes a film.
A world becomes something people can enter.
A concept becomes a product.
Tanka Blue acts as the creative connective tissue across the project.
We help determine:
What needs to be made
How it should be made
Which tools are appropriate
Which parts can be developed rapidly with AI
Which parts require specialist human expertise
How the individual components should work together
How the final work should be refined
The objective is not to force every part of the project through one system.
The objective is to use the right combination of people, technology and production methods for the work.
Depending on the project, Creative Development can include:
WRITING
Editorial
Books
Scripts
Narratives
Copy
Character writing
World documentation
Project documentation
VISUAL
Art direction
Identity development
Concept art
Character development
Environments
Storyboards
Campaign concepts
Visual systems
MOTION
Animation development
Short-form video
Film concepts
Motion experiments
Visual sequences
AI-assisted production
DIGITAL
Websites
Interactive prototypes
Applications
Digital products
Creative tools
Experimental interfaces
AUDIO
Sound concepts
Music references
Soundscapes
Voice development
Audio direction
INTELLECTUAL PROPERTY
Character systems
Worlds
Story frameworks
Creative universes
Naming systems
Supporting documentation
Expansion concepts
The existing direction is translated into a practical development plan.
We establish:
Scope
Priority
Dependencies
Stages
Required outputs
Required expertise
The project enters production.
Work is developed across the required creative disciplines.
This may include writing, design, image, video, sound, code, digital production or other appropriate forms.
AI is introduced wherever it provides a genuine production advantage.
This can accelerate:
Research
Concept generation
Image development
Writing drafts
Visual exploration
Video experimentation
Sound exploration
Prototyping
Data and audience analysis
Technical development
AI does not replace the creative direction.
It increases the number of things that can be explored and the speed at which they can be tested.
Where external expertise is required, Tanka Blue can coordinate with appropriate specialists.
This may include:
Designers
Photographers
Developers
Animators
Editors
Illustrators
Musicians
Sound designers
Cinematographers
Producers
Other specialist creatives
External collaborators remain project-dependent and are quoted separately where required.
Generated or commissioned material is reviewed against the original creative direction.
We edit.
We remove.
We rebuild.
We tighten.
We maintain consistency across the project.
This stage protects the work from becoming a collection of disconnected outputs.
The final project is prepared for its intended use.
Depending on the brief, this may mean:
Finished creative assets
A publication-ready manuscript
A brand package
Production-ready visual material
A video or animation
A working website
A digital prototype
A project bible
A development package
A set of intellectual property assets
Creative Development is intentionally bespoke.
A project may produce one substantial outcome or a collection of interconnected outputs.
Potential deliverables include:
Books
Editorial systems
Brand assets
Visual identity systems
Character systems
Story worlds
Animation
Video
Campaign assets
Websites
Applications
Digital products
Prototypes
Sound and music assets
Creative documentation
Intellectual property development packages
The final deliverables are defined during scoping before production begins.
Typically 3–8 weeks
The duration depends on the size and complexity of the development.
A focused creative build can be completed in a shorter period.
Larger projects involving multiple disciplines, external specialists or substantial intellectual property may require a longer development cycle.
The project is divided into agreed stages, allowing scope and production requirements to remain visible throughout.
A Creative Development engagement usually contains:
Discovery / Handover
Review the existing direction and establish the development brief.
Production Planning
Define stages, outputs, tools, collaborators and priorities.
Development
Build the agreed creative material.
Review
Assess work against the original direction.
Refinement
Edit, improve and complete.
Delivery
Prepare the agreed final outputs.
The project moves from:
“This is what I want to make.”
to:
“This exists.”
From £2,150
Projects are individually scoped according to the level of development, number of outputs, production requirements and external specialists involved.
Third-party production, licensing, software, location, equipment, talent and specialist collaborator fees are not included unless expressly stated in the project scope.
